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core service

Lead generation: we run your ads and bring you a steady flow of new leads.

More of the right enquiries is the fastest way to grow a service business, and the most dependable way to get them is advertising that is run properly: the right audience, an offer worth responding to, creative that stops the scroll and a page that turns the click into an enquiry.

We run it for you. Paid campaigns on Meta (Facebook and Instagram) and Google, organic content that keeps your brand in front of buyers, and targeted B2B outreach where it fits. Every lead it brings in goes straight into AI lead optimisation, our other core service, which contacts it within seconds, qualifies it and books it, so the leads you pay for turn into appointments.

Get more money out of your business.

Book a meeting with Jared
+27 83 200 4530
Lead Generation: illustration

the problem

Why most ad spend leaks before it pays

Most businesses that try advertising stop because it "did not work". The ads are rarely the only problem. The targeting was broad, the creative looked like every other ad in the feed, the click landed on a home page instead of a page built for the offer, and nobody watched the numbers closely enough to fix any of it.

Then the leads that did arrive waited. A form filled in at 21:00 and answered the next afternoon has often already booked with someone faster, and the campaign gets blamed for what was really a follow-up problem.

Lead generation only pays when both halves work: advertising that brings the right people in, and a system that reaches them while they are still interested. We run both, so nothing is lost between the ad and the appointment.

how it works

What we build, step by step

  1. We define the customer and the offer

    Who you want more of, what one of them is worth to you, and the offer that gets them to put their hand up. Everything after this step is built around those answers.

  2. Campaigns built where your buyers are

    Paid campaigns on Meta (Facebook and Instagram) and Google Search, with targeting, budget and bidding set for the enquiries you want, not for clicks or likes.

  3. Creative that stops the scroll

    Ad images, short-form video and copy produced for each audience, including cinematic AI video when the product or property deserves it, and refreshed before an audience tires of it.

  4. Pages built to convert the click

    Each campaign points at a fast landing page or lead form built for that one offer, so the click becomes an enquiry instead of a bounce.

  5. Every lead contacted within seconds

    New leads flow straight into AI lead optimisation. An AI voice or WhatsApp agent can contact each one within seconds, qualify it and book it into your calendar, so the spend turns into appointments, not a spreadsheet of names.

  6. Measured on bookings, tuned every week

    We track spend, cost per lead and, most importantly, which leads booked and bought. Budget moves towards what produces customers, and what does not is cut.

What you get

  • Customer and offer strategy, written down and agreed
  • Meta ads (Facebook and Instagram) set up and managed
  • Google Search ads set up and managed
  • Ad creative: images, copy and short-form video, refreshed regularly
  • Landing pages and lead forms built for each offer
  • Organic social content that keeps your brand in front of buyers
  • Targeted B2B outreach, built around POPIA, where it fits
  • Tracking from ad click to booked appointment
  • Every new lead handed to AI lead optimisation within seconds
  • Clear reporting on spend, cost per lead and bookings

Who it is built for

  • Service businesses that want more enquiries every month, not in bursts
  • Businesses that tried ads before and stopped because the leads never turned into sales
  • Owners who would rather run the business than run Meta and Google campaigns
  • Businesses where one new customer is worth far more than the cost of a lead: property, medical and cosmetic, automotive, trades and more
  • B2B companies that need meetings with named decision-makers

questions

Straight answers to hard questions

Which platforms do you advertise on?

Mainly Meta (Facebook and Instagram) and Google Search. Other platforms are added only when your buyers are clearly there. We pick channels by where your customers are, not by habit.

How much do I need to spend on ads?

It depends on your market, your area and what a customer is worth to you. There is no price list. Jared scopes the campaigns and a sensible starting budget with you in a 30-minute introductory discussion, and the budget only grows when the numbers justify it.

How many leads will I get?

We will not quote a number before testing your market, because any figure at this stage would be invented. What we agree up front is what counts as a qualified lead, and you see spend, leads and bookings as they happen, so every number we report means something.

What happens to the leads once they come in?

Each one goes straight into AI lead optimisation, our other core service. An AI agent contacts it within seconds by call or WhatsApp, qualifies it against your criteria, books ready buyers into your calendar and follows up everyone else until they decide. That is how ad spend turns into appointments.

Can I use your lead generation without the AI?

Yes. Each service runs on its own. Most clients pair them because a lead contacted within seconds is far more likely to book than one answered tomorrow, and that is what protects the ad spend.

Do you also do outbound prospecting?

Yes, for B2B companies that need meetings with named decision-makers. It runs alongside the ads and is built around POPIA: verified contacts, messages that identify the sender and offer an opt-out, and follow-up that stops when someone says no. This is general information, not legal advice, so check your own position with a POPIA-qualified attorney.

How do we start?

With a 30-minute introductory discussion with Jared. Bring your best customers to mind and what one of them is worth to you. He will sketch who to target, where to advertise and how each lead would reach your calendar. No obligation.

Get more of the right leads, every month.

Every month without a steady flow of new enquiries is revenue your competitors collect instead. Jared will outline who to target, where to advertise and how each new lead would be contacted within seconds and booked.

Stop your competitors getting your leads.

Book a meeting with Jared

a 30-minute introductory discussion with our founder, Jared. no obligation.